2012年3月26日星期一

who had been transferred to the regular payroll

"Quite so! You lure them into the dive where I wait to preach them a sermon." After that conversation Banneker definitely decided that Severance's activities must be curbed. But when he set about it, he suffered an unpleasant surprise. Marrineal, thoroughly apprised of the new man's activities (as he was, by some occult means of his own, of everything going on in the office), stood fast by the successful method, and let Banneker know, tactfully but unmistakably, that Severance, who had been transferred to the regular payroll at a highly satisfactory figure, was to have a free hand. So the ex-religious editor continued to stroll leisurely through his unauthoritative and influential routine, contributing his commentary upon the news as it flowed in. He would saunter over to the make-up man's clotted desk, run his eye over the dummy of the morrow's issue, and inquire; "Wasn't there a shooting scrape over a woman in a big West-Side apartment?... Being kept by the chap that was shot, wasn't she?... Oh, a bank clerk?... Well, that's a pretty dull-looking seventh page. Why not lift this text of the new Suburban Railways Bill and spread the shooting across three columns? Get Sanderson to work out a diagram and do one of his filmy line drawings of the girl lying on the couch. And let's be sure to get the word 'Banker' into the top head." Or he would deliver a practical lecture from a text picked out of what to a less keen-scented news-hound might have appeared an unpromising subject. "Can't we round out that disappearance story a little; the suburban woman who hasn't been seen since she went to New York three days ago? Get Capron to fake up a picture of the home with the three children in it grouped around Bereaved Husband, and--here, how would something like this do for caption: '"Mamma, Mamma! Come Back!" Sob Tiny Tots.' The human touch. Nothing like a bit of slush to catch the women. And we've been going a little shy on sentiment lately." The "human touch," though it became an office joke, also took its place as an unwritten law. Severance's calm and impersonal cynicism was transmuted into a genuine enthusiasm among the copy-readers. Headlining took on a new interest, whetted by the establishment of a weekly prize for the most attractive caption. Maximum of sensationalism was the invariable test.

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